OUR PROCESS
From first thought to final frame.
In order to build and Experiential Video about your offering, we first live and breathe your idea. We intently listen & interact with the users, conduct comprehensive research, implement design thinking to present a story board. Thereafter, we detail out a solution that suits your requirement.
Script writing
Product & market research, copy writing, content strategy all go in to make a good script of a story. This script is experienced in the form of voice-over, product branding, tag lines, catch phrases that add value to the visual narrative.
Story board
As the name suggests, it is an on-paper representation of visual story to be told. We present it as an eclectic blend of hand sketches, images and sample renders.
Digital modelling
Realistic, proportionate models are built from the 2D drawings provided. Supporting environment is built around the product to give it a coherent look.
Animation
The digital model is brought to life through animation. Various movements and functions of product are all recreated at this stage. A wide spectrum of realistic material and texture application enhances it’s overall appeal. Through camera manipulation visuals that were otherwise impossible to capture in real life can be beautifully rendered. Dynamic environment settings such as HDR studio lights, Outdoor terrain, Day-light effects create a dramatic experience complimenting the product. Also the monotony of factual data is eliminated by incorporating latest trends of styles, effects and infographics to keep the audience receptive throughout.
Voice-over
Visual narrative alongwith vocal commentary results in a crystal clear understanding. Finalised script is audio recorded in any language required.
Editing
Editing is the concluding stage that seamlessly stitches together the animated scenes, infographics, voice-over on top of an ambient background score to create a comprehensive film.